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who we 
are

We Are The Foundation of Commercial Architecture

A Unique Combination of Commercial and Operational Expertise

VOS is built on more than 40 years of combined international experience across real estate development, branded residences, hospitality, residential ownership, and global sales leadership.

Over that time, working alongside leading developers and hospitality brands, a consistent pattern became clear:

Commercial performance and operational delivery were always treated as separate disciplines, yet they were always connected in outcome.

This disconnect is where most developments lose efficiency, margin, and momentum.

VOS Commercial Architecture was created to close that gap.

Two Disciplines. One System.

VOS brings together two areas of expertise rarely unified within a single advisory practice.

On one side: Commercial Leadership
On the other: Operational & Experience Leadership

Together, they form the foundation of Commercial Architecture.

 

Commercial Leadership

Focused on how developments perform in the market and generate commercial outcomes.

  • Commercial strategy

  • Pricing architecture

  • Sales structure and execution

  • Absorption and velocity planning

  • Brokerage and distribution systems

  • Commercial governance and control

Operational & Experience Leadership

 

Focused on what is delivered beyond the sale and how value is sustained.

  • Brand standards and integrity

  • Buyer and owner experience

  • Hospitality and service delivery

  • Operational readiness

  • Customer journey execution

  • Long-term asset experience

Why Commercial Architecture Exists

 

Most developments separate commercial strategy from operational reality.

  • Sales is managed in isolation from operations.

  • Brand is defined separately from execution.

  • Buyer experience is designed apart from commercial targets.

This fragmentation creates inconsistency in performance and dilution in value.

VOS Commercial Architecture is based on a simple principle:

Commercial performance and operational delivery are structurally connected. When aligned, they reinforce each other and create predictable outcomes. When fragmented, they create friction, inefficiency, and loss of value.

Clearer decisions. Stronger alignment. More predictable commercial performance.

Dayiana Oballos VOS Consultants

Dayiana Oballos, Partner

dayiana@vosconsultants.com

Dayiana is a multi-task hospitality professional and strategic problem solver with over 25 years of international experience across luxury hospitality operations, branded residential environments, and client engagement strategy. Her career reflects a consistent ability to manage complex operational landscapes while maintaining brand integrity and service excellence across diverse markets, including Mexico, South Africa, Venezuela, and Dubai.

She has played a key role in the opening and management of Fairmont Private Residence Clubs, specialising in fractional ownership models that require precise operational coordination, owner relations management, and brand-aligned service delivery. Her experience also extends across internationally recognised hospitality groups including Fairmont Hotels & Resorts, Hilton, Sheraton, and Wyndham, providing her with a comprehensive understanding of both hotel operations and branded residential ecosystems.

Dayiana’s strength lies in navigating demanding, detail-driven environments where operational precision and client expectations intersect. She has worked with multi-cultural clientele at the highest levels of sophistication, consistently ensuring that service standards, communication, and delivery reflect the positioning and integrity of the brands she represents.

Her background enables her to oversee projects ranging from large-scale hospitality operations to boutique-style properties, always with a disciplined focus on customer experience, operational consistency, and long-term reputation management. She brings structure to complexity and clarity to environments that require coordination across multiple departments and stakeholder groups.

In addition to her operational leadership, Dayiana founded DoIndie Graphic, a creative consultancy dedicated to brand integrity, web design, and strategic social media management. Through this platform, she supports individuals and multinational companies in strengthening their digital presence, enhancing engagement, and aligning visual communication with strategic objectives.

Dayiana is equally committed to team development and operational excellence. She works closely with new and established teams to implement standard operating procedures at the highest levels, ensuring consistency, accountability, and elevated guest and client experiences.

Her operational depth, multicultural awareness, and structured approach to brand stewardship contribute directly to the implementation layer of VOS Commercial Architecture, ensuring that strategic design translates into disciplined execution and refined client experience.

Kevin Wash VOS Consultants

Kevin Wash, Partner

kevin@vosconsultants.com

Kevin is an international sales strategist and advisor specialising in mixed-use developments and branded residential projects. His career has been defined by the structuring, governance, and execution of sales systems that directly support developer financial objectives, including margin protection, pricing discipline, and IRR alignment.

Over several decades, Kevin has contributed to the creation, strategic positioning, launch, and sales performance of complex developments across Europe, the Middle East, Africa, and Asia, including projects in Dubai, Spain, the United Kingdom, Portugal, Thailand, South Africa, India, and Egypt. His experience spans both mature and emerging markets, providing him with a deep understanding of how market dynamics, buyer psychology, and financial modelling intersect within high-value real estate environments.

His advisory expertise covers mixed-use developments and multiple ownership formats, including private residence clubs, freehold property and land, off-plan and secondary markets, hotel condominiums, and structured vacation ownership models. In each case, his focus remains consistent: ensuring that sales strategy operates as a disciplined financial mechanism rather than a reactive commercial function.

It was through this cross-market, multi-asset experience that the foundation for VOS Structured Sales Architecture™ was formed. Recognising recurring patterns in underperforming projects, particularly where sales velocity was prioritised over structural alignment, Kevin developed a methodology that integrates developer-centric value creation, brand stewardship, buyer journey design, and professional sales governance into one coherent operating system.

Beyond advisory engagements, Kevin has consistently built and led high-performance sales and marketing teams, aligning operational execution with strategic intent. His leadership approach is grounded in accountability, system clarity, and long-term value preservation rather than short-term transactional momentum.

He is also a multi-published author on sales strategy and personal development, and continues to mentor senior sales leaders and executives seeking to elevate both structural performance and professional standards.

Kevin’s work today remains focused on advising developers and brand partners who understand that in complex real estate projects, sales is not a department,  it is architecture.

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 VOS consultants

 + 34 699776073

contact@vosconsultants.com

 

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