ABOUT VOS CONSULTANTS
Independent thinking. International experience.
A commercial perspective.
Co-founded by Dayiana Oballos and Kevin Wash, VOS Consultants is an international specialist advisory practice working alongside developers, institutional investors, owners and luxury hotel brands across branded residences and hospitality-led mixed-use developments.
VOS brings together experience in luxury hospitality, commercial strategy and sales to help developers, owners and investors make better-informed decisions across the development lifecycle.
Powered by Commercial Architecture™
From feasibility to ownership.
TWO COMPLEMENTARY PERSPECTIVES
Two Interconnected Disciplines. One Uncompromising Commercial Standard.
Branded residences require both an understanding of the hospitality long - term promise and the commercial leadership to translate that promise into market performance.
VOS brings these perspectives together through the complementary experience of its co-founders. Together, they bring strategy and execution into the same conversation, connecting hospitality, product, commercial performance and the realities of selling and sustaining branded residences.
EXPERIENCE IN CONTEXT
Experience measured in more than years.
Our perspective is shaped by decades of international experience and the continuous examination of branded residence developments worldwide.
This combination of practical involvement and independent assessment informs how we identify commercial weaknesses, challenge assumptions and evaluate the decisions that shape performance.
120+
Branded residence developments assessed worldwide
GBRA 2026
Innovator of the Year
Dayiana Oballos
Commercial Architecture™
AWARD 2020
Winner
Best International Business Training & Development Consultancy - European Enterprise Awards
Kevin Wash, Co-Founder,
kevin@vosconsultants.com
Head of Commercial Advisory | GBRA Industry Icon Shortlisted (2026)
Kevin Wash is the commercial execution engine behind VOS Consultants. With over 40 years of international leadership across branded residences and luxury mixed-use developments, Kevin has directed international sales organisations of up to 250 agents and advised on more than 50 ultra-prime schemes globally.
His mandate is absolute commercial velocity. Backed by proprietary intelligence from mystery-shopping over 120+ branded developments worldwide, Kevin structures the multi-channel distribution architectures, pricing models, and broker governance protocols that turn demand into signed contracts.
He bridges the gap between C-suite strategy and the frontline sales floor—ensuring that the development’s pricing integrity is defended, external broker networks are strictly governed, and UHNW inquiries are converted without compromising developer margin.
Focus: VOS Momentum™ | Sales Architecture & Distribution | Broker Governance & Turnaround Execution
Dayiana Oballos, Co-Founder,
dayiana@vosconsultants.com
Creator of Commercial Architecture™ | GBRA Innovator of the Year 2026
Dayiana Oballos is the strategic architect behind VOS Consultants. Drawing on 30 years of international leadership across luxury hospitality, branded residences, and fractional ownership (spanning brands such as Fairmont Private Residence Clubs, Hilton, and Sheraton across five continents), she bridges the critical gap between upstream brand licensing and downstream commercial execution.
Her work focuses on the intersection of market feasibility, brand stewardship, and operational reality. Dayiana ensures that a developer’s Hotel Management Agreement (HMA) and the operator’s brand standards translate into a profitable residential proposition—rather than an operational liability. By aligning the brand promise with the actual buyer journey and long-term ownership experience, she architects the commercial logic that protects the asset’s value long after the final sale.
Focus: Branded Residences Commercial Advisory™ | Brand Selection & HMAs | Lifecycle Strategy & Buyer Experience
OUR PERSPECTIVE ON BRANDED RESIDENCES
Branded residences perform when every part of the proposition works as one.
A branded residence brings together distinct interests: the hospitality brand's promise, the developer's commercial objectives, the product being delivered and the expectations of the buyer.
When these are managed in separate silos, the result can be a fragmented proposition, inconsistent communication and a buyer experience that falls short of the value the development intends to deliver. Reliance on a single sales channel, without the right governance and accountability, can further restrict market reach and weaken commercial control.
Our perspective is that these elements must work in harmony, communicating one coherent and credible proposition from the first market decision through to ownership. Brand, product, pricing, marketing, sales and distribution must reinforce one another, so buyers understand what they are purchasing, confidence is built throughout the journey, and the experience delivered reflects the promise made.
The objective is not simply to sell a branded residence, but to align the entire commercial system around a quality experience that earns buyer confidence, protects brand integrity and sustains long-term value for developers and owners.