About VOS Consultants
The Commercial Architecture™ Advisory Practice
VOS Consultants is an international advisory practice working with developers, investors and hospitality brands across branded residences, luxury mixed-use developments and hospitality-led real estate.
Our perspective comes from more than 50 years of combined international experience across Europe, the Middle East and the Americas, spanning development, luxury hospitality, commercial leadership and the buyer experience.
We have also mystery shopped more than 90 branded residences across international markets, examining projects as buyers encounter them, from first enquiry and sales presentation through to the experience of evaluating the proposition.
This combination of experience and direct market observation gives VOS a perspective that is both strategic and practical. We understand how decisions are made at leadership level, how propositions are received in the market and where the distance between intention and execution begins to show.
VOS works across international markets through flexible remote, onsite and hybrid engagements, adapting the level of involvement to the development, its stage and the decisions that need to be addressed.
We bring that perspective to the decisions that matter, helping leadership teams create stronger commercial outcomes, more credible buyer propositions and lasting asset value.
Two Disciplines.
One Commercial Perspective
Exceptional developments are not created by strategy, design, marketing or sales working well in isolation. They perform when commercial and operational thinking are considered together, with the buyer experience connecting the two.
Too often, those decisions happen separately: strategy in one room, product in another, marketing elsewhere and sales brought in later.
VOS works in the space between them, bringing commercial and operational perspectives together early enough to shape a proposition that is coherent, credible and built to perform.
Where Commercial and Operational Thinking Meet
VOS brings commercial and operational thinking into the same conversation, connecting the proposition, the buyer experience and the realities of execution.
That connection is at the foundation of Commercial Architecture™.
1- Global Commercial Leadership & Strategy
How developments are positioned, priced and brought to market.
Our experience spans international sales leadership, distribution, commercial strategy and governance across complex real estate and hospitality-led developments.
Core expertise:
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Sales Structure & Execution
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Commercial Strategy & Governance
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Pricing Architecture & Sales Velocity
2- Operational & Experience Leadership
How the promise is delivered beyond the sale.
Our experience also extends across hospitality operations, branded residence standards, buyer and owner experience, and the operational realities that shape long-term value.
Core expertise:
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Branded Residence & Hospitality Standards
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Buyer & Owner Experience
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Operational & Experience Design
= Where the Two Meet
VOS Commercial Architecture™ brings these perspectives together.
It connects how a development is positioned and sold with how its promise is ultimately experienced and delivered, giving developers a more complete view of the decisions that shape performance, buyer confidence and long-term value.
This is the perspective at the heart of VOS.
Kevin Wash, Co-Founder,
kevin@vosconsultants.com
Kevin Wash is a commercial and sales strategist with more than 30 years of international experience across branded residences, luxury hospitality and mixed-use developments, with a career spanning sales leadership, commercial strategy and development.
His experience covers sales strategy, commercial positioning, pricing, distribution, sales organisation, performance management and governance, including building and leading international sales organisations of up to 250 agents.
Kevin has advised on 50+ branded residence projects across international markets, bringing a practical understanding of how developments are positioned, priced and brought to market, and how the structure behind the sales operation can influence commercial performance.
His perspective combines commercial strategy with hands-on sales leadership, allowing VOS to assess not only what a development intends to sell, but how effectively that proposition can be translated into the market, represented by the sales organisation and converted with the buyer.
Co-Founder & Commercial Architecture Advisor | Branded Residences, Mixed-Use Developments, Hotel Investment & Luxury Hospitality
Dayiana Oballos, Co-Founder,
dayiana@vosconsultants.com
Dayiana Oballos brings 25 years of international experience across luxury hospitality, branded residences, fractional ownership and owner and buyer experience. Her background spans operational leadership, brand stewardship, client engagement and the implementation of residential and hospitality standards, including experience with Fairmont Private Residence Clubs, Hilton, Sheraton and Wyndham.
Her work sits at the intersection of brand promise and execution, understanding how the experience presented to the buyer translates into the operational reality delivered after the sale.
Dayiana also brings a strong perspective on communication and experience design through her work with Do Indie Graphic, connecting commercial strategy with the way a proposition is represented, understood and experienced.
At VOS, she brings this operational and experience perspective into Commercial Architecture, helping ensure that the proposition, buyer journey, brand standards and execution remain aligned.
Co-Founder & Commercial Architecture Advisor | Branded Residences, Commercial Architecture & Lifecycle Strategy | Sales, Operations & Brand Experience
Why This Matters to Developers
A strong brand, a compelling product and an active sales operation do not automatically create a strong commercial outcome.
Value is created in the decisions between them: what is promised, what is priced, what is sold and what is ultimately delivered.
VOS helps developers see those connections more clearly, challenge decisions before they become expensive and keep commercial performance connected to the realities of the development.
The objective is not simply to sell the project. It is to build value that holds beyond the sale.