about us
Where Experience Became Architecture
VOS was not created as a consultancy. It evolved from decades inside the industry.
With over 40 years of global experience across Mixed-Use Development, Residential Ownership, Hospitality, and Branded Real Estate, our work has spanned continents and market cycles.
We have collaborated with internationally recognised hotel groups and developers including Marriott, Fairmont, Kempinski, Diamond Resorts, The First Group, IFA Hotels & Resorts and others, operating across development, brand, operations, and sales leadership environments.
This breadth of exposure revealed something critical: Success is never accidental. It is architected.
The Origin of VOS Structured Sales Architecture™
Two decades ago, while pioneering early Branded Residences concepts from Mexico to Africa and Dubai, we recognised a structural gap in the industry.
Developers were relying heavily on:
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Broker-led distribution
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Marketing-driven momentum
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Reactive pricing
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Fragmented buyer journeys
The result was inconsistent velocity, margin erosion, and diluted brand integrity. From this lived experience, we formalised our proprietary framework:
VOS Structured Sales Architecture™
This experience led to the creation of VOS Structured Sales Architecture™”. A disciplined commercial methodology that aligns:
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Developer margin protection
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Brand stewardship
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Strategic inventory management
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Sales team elevation
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Buyer journey design
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Controlled absorption velocity
It is not a sales tactic. It is Commercial Architecture.
Our multi-angle understanding allows us to design systems that balance commercial performance with brand longevity. We do not optimise for short-term sales spikes. We structure long-term sell-out success.
Our work impacts more than absorption rates.
Through structured systems and team elevation, we deliver:
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Increased profitability
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Improved margin control
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Higher staff engagement and retention
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Reduced operational inefficiencies
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Lower cost per sale
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Stronger revenue performance
Every development has different pressures, financing timelines, partner expectations, market maturity, and internal capability. Our role is to design the commercial structure that aligns with your objectives, resources, and long-term strategy.
Disciplined + Tailored + Performance-driven.
Dayiana Oballos, Partner
dayiana@vosconsultants.com
Dayiana is a multi-task hospitality professional and strategic problem solver with over 25 years of international experience across luxury hospitality operations, branded residential environments, and client engagement strategy. Her career reflects a consistent ability to manage complex operational landscapes while maintaining brand integrity and service excellence across diverse markets, including Mexico, South Africa, Venezuela, and Dubai.
She has played a key role in the opening and management of Fairmont Private Residence Clubs, specialising in fractional ownership models that require precise operational coordination, owner relations management, and brand-aligned service delivery. Her experience also extends across internationally recognised hospitality groups including Fairmont Hotels & Resorts, Hilton, Hyatt, Sheraton, and Wyndham, providing her with a comprehensive understanding of both hotel operations and branded residential ecosystems.
Dayiana’s strength lies in navigating demanding, detail-driven environments where operational precision and client expectations intersect. She has worked with multi-cultural clientele at the highest levels of sophistication, consistently ensuring that service standards, communication, and delivery reflect the positioning and integrity of the brands she represents.
Her background enables her to oversee projects ranging from large-scale hospitality operations to boutique-style properties, always with a disciplined focus on customer experience, operational consistency, and long-term reputation management. She brings structure to complexity and clarity to environments that require coordination across multiple departments and stakeholder groups.
In addition to her operational leadership, Dayiana founded DoIndie Graphic, a creative consultancy dedicated to brand integrity, web design, and strategic social media management. Through this platform, she supports individuals and multinational companies in strengthening their digital presence, enhancing engagement, and aligning visual communication with strategic objectives.
Dayiana is equally committed to team development and operational excellence. She works closely with new and established teams to implement standard operating procedures at the highest levels, ensuring consistency, accountability, and elevated guest and client experiences.
Her operational depth, multicultural awareness, and structured approach to brand stewardship contribute directly to the implementation layer of VOS Structured Sales Architecture™, ensuring that strategic design translates into disciplined execution and refined client experience.
Kevin Wash, Partner
kevin@vosconsultants.com
Kevin is an international sales strategist and advisor specialising in mixed-use developments and branded residential projects. His career has been defined by the structuring, governance, and execution of sales systems that directly support developer financial objectives, including margin protection, pricing discipline, and IRR alignment.
Over several decades, Kevin has contributed to the creation, strategic positioning, launch, and sales performance of complex developments across Europe, the Middle East, Africa, and Asia, including projects in Dubai, Spain, the United Kingdom, Portugal, Thailand, South Africa, India, and Egypt. His experience spans both mature and emerging markets, providing him with a deep understanding of how market dynamics, buyer psychology, and financial modelling intersect within high-value real estate environments.
His advisory expertise covers mixed-use developments and multiple ownership formats, including private residence clubs, freehold property and land, off-plan and secondary markets, hotel condominiums, and structured vacation ownership models. In each case, his focus remains consistent: ensuring that sales strategy operates as a disciplined financial mechanism rather than a reactive commercial function.
It was through this cross-market, multi-asset experience that the foundation for VOS Structured Sales Architecture™ was formed. Recognising recurring patterns in underperforming projects, particularly where sales velocity was prioritised over structural alignment, Kevin developed a methodology that integrates developer-centric value creation, brand stewardship, buyer journey design, and professional sales governance into one coherent operating system.
Beyond advisory engagements, Kevin has consistently built and led high-performance sales and marketing teams, aligning operational execution with strategic intent. His leadership approach is grounded in accountability, system clarity, and long-term value preservation rather than short-term transactional momentum.
He is also a multi-published author on sales strategy and personal development, and continues to mentor senior sales leaders and executives seeking to elevate both structural performance and professional standards.
Kevin’s work today remains focused on advising developers and brand partners who understand that in complex real estate projects, sales is not a department, it is architecture.