Branded Residences Expert Voices: Kevin Wash / VOS Consultants

Article created and Published by Bresi

EXPERT VOICES: BRESI CEO and Founder Jason Payne puts the questions to Kevin Wash Partner at VOS Consultants. VOS Consultants offer on-site and online sales training, brand strategy, branded residences consultancy, brand design, and marketing management.

Discover how VOS Consultants maximise performance of internal sales teams, and help businesses boost sales and revenue while minimising costs.

JP: Kevin thanks for doing this. Before we dive into business, I’d love to know  more about yourself?

KW:I have been active in sales for multiple decades across multiple continents, it is in my DNA, I love to help people achieve things they never believed they were capable of, training is my passion along with writing.

I am a multi published author with topics covering, sales, wellness, leadership and also tales of everyday life, written with my unique tongue in cheek humour.

I have lived in South Africa, Thailand, Spain, Switzerland, UK, Dubai (twice). Today I live in Valencia with my wife Dayiana who is also my Partner at VOS, and our three fur babies.

JP: You’ve been involved in branded residences for two decades. How has the market changed since then?

KW: The branded residences market has evolved from a niche luxury concept into a highly sophisticated, globally competitive sector.

Early on, attaching a luxury brand to a property was often enough to attract buyers, but today clients are more discerning, well-traveled, and knowledgeable about luxury and real estate, equally today they have multiple options in same destinations, so developers and sales teams must go beyond branding to deliver immersive experiences, tailored marketing, and ongoing engagement. 

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