Is your Project really facing a demand problem, or a Sales Strategy problem?
- Kevin Wash
- 9 hours ago
- 1 min read
We are currently seeing a pattern across residential and mixed-use developments:
Strong location.
Recognized brand.
High production quality.
Solid launch campaign.
And then… absorption slows.
Inventory sits.
Sales teams blame the market.
Developers consider incentives.
But before adjusting price, here are the real questions:
• Is your sales team trained to sell branded value , or just square meters?
• Do they understand the buyer profile beyond income level?
• Is there a clear release strategy, or are units being sold randomly?
• Is pricing structured with logic across typologies and floors?
• Is urgency engineered, or left to chance?
• Has momentum been measured and actively managed since launch?
Today’s buyer is analytical.
They compare globally.
They hesitate longer.
In branded residences especially, the margin for improvisation is gone.
The issue is rarely the brand.
The issue is usually the system behind the sales room.
At VOS Consultants, we are often invited when projects “mysteriously” slow down.
What we do is not marketing. It’s diagnosis.
We audit sales strategy.
We retrain teams.
We restructure release logic.
We rebuild momentum, without eroding asset value.
If your absorption curve flattened after launch, that’s not bad luck.
It’s a signal.
Are you willing to review the system, or will you adjust the price first?
Lets have a 30 minute call and review your project.
