Industry Recognition: Experience That Creates Commercial Value
- Vos Consultants
- Oct 13, 2025
- 2 min read
Updated: Jul 31
One of the greatest measures of professional credibility is the respect earned from peers who have worked alongside you over many years and across multiple markets.
Branded residences are a specialised sector where commercial success depends on far more than product knowledge. It requires experience, judgement and a practical understanding of how strategy, operations, sales and buyer expectations come together throughout the lifecycle of a development.
We are honoured to receive the following endorsement from Barry Landsberg, a highly respected international consultant with decades of experience advising residential developers and global hospitality brands.
"I have known Dayiana Oballos and Kevin Wash across multiple continents for nearly two decades. Their invaluable hands-on experience is crucial for the sales of branded residences projects. Their expertise is essential for developers building, managing and optimizing the performance of your in-house sales team. If you have a project to bring to market, a team to build or an underperforming project to optimize, do not hesitate to contact them."
Barry Landsberg, Principal, Landsberg , Residential Consulting Inc.Consultant – Global Urban & Resort Residential Development, working with Residential Developers & Brands on Project Planning, Design, Service Offering, Operating Model, Project Marketing and Consumer Sales Strategy.
We are grateful for Barry's generous words and, above all, for a professional relationship that has developed over many years within the global branded residence sector. Recognition from respected industry colleagues reinforces the values that continue to shape VOS today: practical experience, commercial integrity and a commitment to helping developers create stronger, more predictable commercial outcomes.
Written by Kevin Wash
Founder & Commercial Architecture Advisor / VOS Consultants
About the Author: Kevin Wash is the Founder of VOS Consultants and a specialist in Commercial Architecture for Branded Residences and Mixed-Use Developments. Drawing on decades of international experience across hospitality, luxury residential and commercial strategy, he advises developers and hospitality brands on aligning commercial positioning, buyer journey, sales execution and operational readiness to improve long-term project performance.
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