Who Is Buying Branded Residences Now, And What Do They Actually Want? / Webinar Sept 21, 2026
Updated: Sep 21
New Webinar / BOOK your space
Who is buying Branded Residences now, and what do they actually want?
The branded residences buyer is evolving, and understanding that evolution is becoming increasingly important for developers, brands and commercial teams.
On 21 September, Kevin Wash, Co-Founder of VOS Consultants , will join an industry webinar exploring the latest trends in branded residence demand and buyer behaviour.
From changing motivations and expectations to the factors influencing purchasing decisions, the conversation will look beyond the headline growth of the sector to ask a more useful question:
Are we still designing and selling branded residences for the buyer of yesterday?
Kevin will bring a commercial perspective shaped by years of working across hospitality, branded residences and luxury developments, and by looking closely at what happens between market demand, product positioning and the actual sales journey.
A conversation worth joining for anyone building, advising, marketing or selling in this increasingly sophisticated category.
21 September, 2026 14:00 BST | Webinar | Boutique Hotel News
Global trends in branded residence demand and buyer behaviour
→ Join the conversation → [Register for the Webinar]
Published by VOS ConsultantsCommercial Architecture for Branded Residences & Luxury Developments
About VOS Consultants: VOS Consultants is a specialist advisory practice focused on the Commercial Architecture™ of branded residences and luxury developments. The practice works with developers, hospitality brands and asset owners to align commercial strategy, sales systems, buyer experience and execution, creating the conditions for stronger and more predictable project performance.
This perspective is part of VOS Consultants’ broader Commercial Architecture™ approach to connecting the decisions that shape commercial performance across branded residences and luxury mixed-use developments.
I cant wait, already in webinar list