VOS Consultants announces Dayiana Oballos: Winner of Innovator of the Year at the Global Branded Residence Awards 2026
We are incredibly proud to announce that our Co-Founder, Dayiana Oballos, has been named Innovator of the Year at the Global Branded Residence Awards 2026.
The recognition comes at a particularly meaningful moment for VOS Consultants, as Dayiana’s work continues to shape the next chapter of the practice and its approach to the rapidly evolving branded residences sector.
Throughout her career, Dayiana has consistently challenged the industry to look beyond the traditional boundaries of branded residences and ask a simple but important question:
How can we look at the model differently, and make it work better commercially?
That thinking has been shaped by more than three decades of international experience across hospitality, branded residences, sales, marketing and commercial advisory. It has also been informed by seeing, first-hand, how decisions made at the beginning of a development can influence everything that follows — from positioning and pricing to sales performance, buyer experience and ultimately ownership.
Today, that thinking has evolved into Branded Residences Commercial Advisory™, Powered by Commercial Architecture™, VOS Consultants’ approach to supporting developers through the full commercial journey of a branded residence.
From market feasibility and brand selection through to product, positioning, sales and ownership, the approach brings together the different stages of the development journey that are too often considered separately.
For VOS, this award is therefore more than a personal recognition. It represents a moment of validation for a way of thinking that has been evolving for many years, and for the belief that the future of branded residences requires a broader commercial perspective.
Congratulations, Dayiana.
A very well-deserved recognition of an original voice in our industry, and an exciting milestone as VOS Consultants continues to develop what comes next.
Kevin Wash & the VOS Consultants team
Published by VOS Consultants
Branded Residences Commercial Advisory™ & Commercial Architecture™
About VOS Consultants: VOS Consultants is a specialist advisory practice focused on Branded Residences Commercial Advisory™, powered by Commercial Architecture™. The practice works with developers, hospitality brands, owners and investors across the development lifecycle, from market feasibility and brand selection through product, positioning, sales, buyer experience and ownership, connecting the commercial decisions that shape project performance.
This perspective forms part of VOS Consultants’ broader Commercial Architecture™ approach: bringing market intelligence, developer objectives, brand alignment and commercial execution into connection so that decisions made earlier can support stronger performance later.
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